Alleppey Tourism Development Co-operative Society
Mr. T G Raghu, a pioneer in the backwater tourism industry of Kerala, has started the Alleppey Tourism Development Co-operative Society Ltd (ATDC) in 1986, the first co-operative move in Kerala for promoting tourism. Conducted cruise from Alleppey to Kollam and back through the waterways of the villages was its initial venture to lure the tourists to the backwaters of the land. ‘With three tourists on board, the inaugural trip was a modest start but was a milestone in the backwater tourism of Kerala. 
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