Wayanad Tourism Organisation (WTO), a stake holder’s body, was formed in 2000, to draw the attention of discerning tourists to Wayanad, thus making it a sought after Kerala tourism destination. Wayanad, with its rich bio-diversity, has been attracting thousands of nature-lovers from across the globe. It is one of the fastest growing Kerala travel destination. It has become the dream destination of many in the domestic Kerala tour circuit and also of international tourists.
According to Mr. Vancheeswaran K.R, the Secretary of WTO, the number of visitors to Wayanad has increased remarkably.
‘This has resulted in tourism becoming an alternative industry and the second biggest revenue earner for the cash strapped agrarian district. All these changes were made possible because of the full support and encouragement of the common people and the society. We believe that things would change if we tirelessly pursue our dreams for a better, saner, greener and cleaner tourism model with the active participation of local communities – a model that would preserve the eco-system and suit our unique culture and environment,’ he said.
In the beginning, Wayanad tourism was a word which was quite alien to the local people. But, through consistent efforts, WTO has been successful to promote Wayanad tourism and politicians acted in unison to promote tourism as well. Children of many schools are being trained in the activities through tourism clubs. Many housewives, with the help of their husbands, are successfully running home-stays.
Wayanad Tourism Organization, as a part of Monsoon Tourism promotion, had introduced a new project – Splash. ‘The objective is to kindle the tourism activities of the district during monsoon and invigorate the tourism activities. Wayanad is going to be a 365 days tourism destination,’ said Mr. Jose Kainady, the President of WTO.
Splash 2009 was launched by Mr.Vinay Lutra, the Managing Director of KSTDC at Hotel Taj West End, Banglore in March 2009.The programme was held for a nine day period (3 to 11 July). There were both indoor and out door programmes for the tourists.