Social networking sites, social bookmarking sites, messages boards/internet forums, blogs, micro blogs and similar informal social media tools will set the pace forKerala Tourism new marketing strategies.
Making Kerala Tourism visible through these sites will give it much more visibility than that provided by visual or print ads or even You Tube. In facts, sites like Dopplr, tripwolf are ultra specific. Therefore, getting about 200 Kerala videos, Kerala travelogues and other such material up loaded on these sites could provide tourism with immense publicity.
The advantage of relaying on such unconventional social media tools is that they would micro-target, not have the trappings of a deliberate marketing campaign and involve no financial commitment.
Another strategy that the Kerala Tourism Department is planning is a Blog Aggregator where Kerala- specific content in various blogs is collected, stored and then put up in bookmaking sites like dig.com and reddit.com.
Kerala Tourism already microblogging through twitter.com, a mini blog which uses brief sentences to help travelers and potential visitors to keep themselves updated about the developments in the State. Subscribers can access twitter services through the net, SMS or mobile.
Worldwide surveys have indicated that consumer reviews, friends’ recommendations and peer opinion including word of mouth conversation enjoy top ranking when it comes to making purchasing decisions. So Kerala Tourism’s new marketing forays are sure to have the desired effect.
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