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Kovalam – Paradise of South India
Kovalam is nature’s gift to Kerala tourism and Kerala travel with such an idyllic which could lure any tourist who looks for a scenic location. Kovalam is known for its lush grove of coconut trees, crescent shaped beaches, calm blue waters, and a rustic village life around. Kovalam was brought to the world as a beautiful tourism location by the Maharaja of Travancore realizing its potential. The European guests of the royal family in 1930s had discovered the potentiality of Kovalam as a tourist destination. Tourism Development Corporation set-up a five star hotel resort at an amazingly beautiful spot at Kovalam, bringing Indian hospitality of international class to this location. It was Kovalam that had brought Kerala into the Indian tourist map first. It is a set of good quality high-end hotel which came up in Kovalam that promises the high yielding tourists at Kovalam.
Kovalam offers a very unique visitor experience with the local ambience. It is more of a beach village with a visible village life around. Infrastructure,hospitality facilities, recreation and activity centre, and natural village life with prominence to fishermen’s life has been blended very well in Kovalam tourism, making it a worthwhile Kerala tourist destination.
There are very unique local attractions like fishing, local cuisine, seafood, local life, local knowledge, traditional Ayurvda gives this beach village a standalone character. Kovalam used to be known for its fresh fish, lobster, king prawns, kalamari, fruits,coconut-toddy etc, creates authentic freshness to attract the tourist. There is a Responsible Tourism movement initiated in this Kovalam, where local village people co-operate with tourism industry to develop Kerala tourism. They produce the local produces and supply to the local hotel.
Traditional products, crafts, arts and festivals of the locality have been revived and brought to prominence by the development of Kovalam beach. This only would help to keep the identity of Kovalam as a unique beach destination and be able to show case the inner wealth of the place. That’s why Kovalam is aptly called as Paradise of South.
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