Kochi is gearing up to be the host of the Kochi International Fashion week 2012 in this April — creating history of sorts! The city will host its hottest and second edition of International fashion week and the auditions for which have already begun.
The fashion culture of the city has certainly changed. Over the past few years Kochi has hosted string of top-notch fashion shows.
Around 16 designers including Archana Kochhar, Sanjana Jon, James Ferreira, Mona Pali, Aruna Singh, Riyaz Gangji, Hari Anand, Vivek Karunakaran, Megha Grover, Jules Idi Amin and Ankita Choudhary were present with their collections at the International Fashion week 2011.
The organisers are keen to make the event, which will be held between April 4 and April 8, bigger and better.
A dozen leading fashion designers will show their creations over three days, according to an official at the Executive Events which along with the Storm Fashion Company is organising this show.
Celebrated actress and singer Mamta Mohandas signed as the brand ambassador for KIFW 2011 .The venue will include a Collection Show Area, a Media Centre, a dedicated Buyer’s Lounge, a Sponsor Zone and a VIP Hospitality Lounge.
Kochi International Fashion Week 2011 is produced by Storm fashion company, In association with Kingfisher, Lawman PG3. The national press, fashion buyers and reps from boutiques, specialty stores and major department stores are being invited to attend.