Kerala Tourism website bags PATA award

The official website of Kerala Tourism www.keralatourism.org has won the prestigious PATA (Pacific Asia Travel Association) Gold Award 2010 for the best website.

The PATA Gold Awards were meant honour industry stakeholder who have made outstanding contribution to the promotion and development of travel and tourism across the Asia-Pacific region. The 2010 PATA awards attracted 200 entries from 80 organizations and individuals’ world wide. PATA Grand Awards are presented to outstanding entries in the four principal categories: Marketing, education and training, Environment and Heritage.

The awards will be distributed on September 17 at the PATA Travel Mart in Macau.

One of the most popular travel website in India, the site contain in-depth information on Kerala, including more than 150 photographs, video and audio clips that can be downloaded. The website is currently available in English, Malayalam, Hindi and other four international languages viz. French, German, Italian, Spanish and Chinese.  On an average, the site get 1,25,000 visitors a month and a visitor spend around seven minutes on the website.

Tourists can also get information on transportation, facilities and details of the nearest railway station and airport from it.  Links to get information on travel, Kerala specialists, announcement and notifications, monsoons, Kerala cuisines, Ayurveda, boat cruise are also provided in the website.

The website is to be made available in Russian and Arabic too. A general introduction to the State and its major tourism destinations will be made accessible in the new versions initially. More content will be added after assessing the spent by the visitors on these sites. With these two new versions, the official website will be available in seven international languages like the French, German, Italian, Spanish and Chinese are of immense help to tourists.

The new version of the site features inspirational content about traveling to Karalla and the variety of exciting experience the destinations offers, drawing upon new technology , a fresh design and a more user-friendly experience for the visitors,.

The website has bagged several awards, including the prestigious “Award of Excellence’ instituted by the Union government for the most innovative use of information technology/best tourism website or portal’ during 2000-2001, 2002-2003 and 2005-2006. The website was started on 24 December 1998 and the e-newsletter currently has a worldwide subscription of nearly 85,000.

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