India Travel Trends Survey 2012 released by TripAdvisor
India Travel Trends Survey 2012 released by TripAdvisor, number of Indians planning at least one international vacation a year. The study was conducted amid a cross section of Indians, including those employed in government, public sector, private companies, multinationals and the self-employed. With 900 respondents in the age group of 21-60 years and a male-female ratio of 60:40, participated in the survey.
United Kingdom emerged as the most preferred hot spot among Indians. The other countries that made it to the top five International destinations list for Indians are Thailand, Singapore, U.S. and China. However, only 8 percent among those surveyed said that they will visit U.K. this summer for the London 2012 Olympics. For domestic destinations, Goa is the top destination followed by Kerala, Srinagar and Ooty with Andaman, Shimla, Ladakh in the fifth spot
When it comes to holiday choices, beaches & hills remain ageless favourites amongst Indians. But adventure holidays are catching on. The survey said that 72% travellers plan to experience some kind of adventure activity or sport on their holiday in 2012. The most preferred adventure activity for Indians was camping in the wild (28%), followed by scuba diving (20%), hiking (18 %) and white water rafting (17%). 74% respondents said they will opt for travel insurance in 2012, out of which 58% will purchase it only for international travel.
More and more Indians are also looking at environment-friendly holidays, with 65 percent of those surveyed saying that they will avoid littering, 55 per cent promised to reduce laundry usage and 42 percent opting for eco-friendly accommodation.
The year 2012 looks similarly resilient to inflation as, 65 percent respondents indicated they will not cut back on their leisure travel in 2012 even if the inflationary upward trend continues and 89 percent plan to spend same or more on their travel budget in 2012.
A majority of 40 percent claim the increase in fuel prices will not impact their road trips in 2012
The average Indian loves to pack in a laptop as this gadget remained the favourite to get travel related information on the go. The survey said adding that 79% respondents said they will make a conscious effort to stay less connected to their work while on vacation next year.
Related posts:
- India International Travel Mart (IITM) 2011 in Cochin
- Entries Invited for SCRIPT 2012 – a short film festival in Kochi
- Five Kerala cities are best to live in India Index
- Kerala bagged the best Asian holiday destination award in the ‘Best Travel Poll 2010′
- Kovalam – Paradise of South India
- KTDC bagged Best Domestic Tourism Board award of Times Travel Honours 2011
- Beautiful backwaters of Kerala
- Kerala Travel Mart
- Kerala Travel With Variety
- Wayanad records Good visitors Inflow
