Kerala Tourism Policy 2012 Focuses on Infrastructure and Community Development

Kerala Tourism has made concerted efforts and formulated tourism policy which aims to market in overseas and domestic markets through Mega Tourism Projects, a judicious mix of cultural, heritage, spiritual, and eco tourism in order to give tourists a holistic experience. Developing the infrastructure required for tourism is a key focus area of Kerala tourism policy 2012. As part of this, it envisages the development of infrastructure plans for key tourism destinations in the State. (more…)

Indian President Presented National Tourism Awards in Recognition to the Travel Industry

Ms Pratibha Devisingh Patil, Indian President, presented National Tourism Awards to various segments of the travel, tourism and hospitality industry in a prestigious prize distribution function being organized by the Union Ministry of Tourism and Civil Aviation at Vidyan Bhawan, New Delhi on February 29, 2012. (more…)

Vijayan Thomas Appointed as Chairperson of Kerala Tourism Development Corporation

Mr. Vijayan Thomas, current Chairman of Jaihind TV, appointed chairperson of kerala tourism development corporation ( KTDC ). Vijayan Thomas is a prominent Dubai based businessman.

Mr. Vijayan Thomas, current Chairman of Jaihind TV, appointed chairperson of kerala tourism development corporation ( KTDC ). KPCC Chief Ramesh Chennithala announced the name the chairmanships of Corporations and Boards. (more…)

Visit Kerala Initiative

Kerala Tourism recently initiated a new tourism-boosting campaign called ‘Keralam Kanaam’ in order to popularize Kerala’s destinations within Kerala. The campaign launched as part of the ‘Visit Kerala’ initiative, was kicked off by Mr.Kodiyeri Balakrishnan, Minister for Tourism. The Minister released the campaign logo at the renovated Tourist Facilitation Centre at the Park View campus of Kerala Tourism at Thiruvananthapuram last month. (more…)

Google to promote Kerala Tourism

Unleashing a new chapter in the history of Kerala tourism promotion and to showcase the unique tourism products of Gods own Country, Kerala Tourism has tied up with Google, the popular Internet Search Engine, becoming the first state in India to enter into such a venture. The tie-up is also aimed at increasing the tourist inflows to the state through search and streamer advertisements on the global search engine. (more…)

Hindi Website for Kerala Tourism

Targeting Hindi speaking visitors, Kerala Tourism has launched a Hindi version of its official website. The introduction of http://www.keralatourism.org/hindi is positioned to coincide with the aggressive marketing of Kerala in North India. The aim is to provide basic information on Kerala and attract highend domestic tourists from this region. The new website features an Introduction and sections on History, geography, climate, Festivals, Art and Culture, Language, People, tourism, Sports and Games, Literature, and Science and Technology. (more…)

Medical Tourism gaining momentum in Kerala

Healthcare industry in India is undergoing unusual expansion. It is already growing at a rate of 30 per cent per annum and is destined to become a global health destination. The high-tech healing centers of the country are going to be the backbone of this health care revolution. Of course, the traditional healing systems of the Country, especially the Ayurveda, can also play a vital role in this movement. Medical tourism is the provision of inexpensive and fast healthcare services for the medical and relaxation needs of the foreign patients in partnership with the tourism industry.The Ministry of Tourism, the State tourism Boards and the private sector consisting of travel agents, tour operators and hotel companies are all looking at health care and medical tourism in India as an area with tremendous growth potential. (more…)

Mazha Yathra

A blend of adventure and romance An exclusive Kerala monsoon tourism programme that take one through the evergreen forest at Thusharagiri in Kozhikode is Mazha Yatra or Rain Trip. The District Tourism Promotion Council (DTPC), Kozhikode organized this monsoon travel programme was to tap the potential of Thusharagiri. (more…)

Kerala Tourism Development Corporation

Kerala Tourism Development Corporation Ltd.(KTDC) Hotels and Resorts has an exciting bouquet of budget package tours to entice new generation travelers. (more…)

Social Media Marketing for Kerala Tourism

Social networking sites, social bookmarking sites, messages boards/internet forums, blogs, micro blogs and similar informal social media tools will set the pace forKerala Tourism new marketing strategies. (more…)

Enhancing E-readiness to Kerala Tourism

The Department of Tourism, Kerala is on the ambitious mission of creating a comprehensive database of all tourist accommodation units in Kerala. The Department released the provisional Report of the Database Survey at a function attended by DTPC officials and researchers and held at the Government Guest House, Thycaud, Trivandrum. (more…)

Heli Tourism to redefine Kerala Tourism Industry

Heli taxi services introduced in Kerala on 9th October 2010 by Cochin International Airport Ltd ,”CIAL“, the Airport Company. It will start operations from Kochi International Airport, Nedumbassery. Kerala tourism infrastructure would get further boost with the launch of Heli taxi services and it solely targets high end tourists. Helicopter tours provide a unique Kerala experience through seamless travel and tough to access destinations have been brought to within easy reach. Helicopter tourism adds new dimension to Kerala Travel sector. By availing the services, tourist can fly to pilgrimage places and tourist spots in Kerala.   (more…)

2011 budget allocation for Kerala Tourism Sector

Kerala tourism is booming industry and  one of the most important sector in Kerala. The international tourist inflow is to Kerala is high; Kerala has found tourism emerging as an important sector of its economy. Therefore, there is a conscious attempt by Government to develop this Kerala tourism sector. (more…)

Lulu International Convention Center – a part of MICE Tourism

A prestigious business venture by the renowned entrepreneur Padma Shri M.A. Yusuff Ali, LuLu International Convention Center and Garden Hotels trumpets the rich culture of God’s own Country.  Situated in the cultural capital of the State, the largest convention center of Kerala, is a perfect blend of sophistication and nature. An ultimate resolution to the MICE needs of the business community, the centre hosts the finest moments of family gatherings too. Located near the city in a picturesque backdrop, it offers a rare but compelling platform to the eventing fraternity. (more…)

Kerala Travel and Tourism Campaign – Go Kerala

Kerala tourism is committed towards transforming Kerala to be Asia’s foremost tourism destination. The Kerala Government  is striving  hard  to develop diverse, unique and quality Kerala travel services and products that would make Kerala as a unique destination, globally. Kerala Tourism Department has used tourism campaign promotion on wheels with “Chalo Kerala – Go Kerala”. Rajdhani Express from Delhi to Kerala was the first such Kerala tour promotional activity. (more…)

Splash – Wayanad Monsoon Tourism

Wayanad Tourism Organisation (WTO), a stake holder’s body, was formed in 2000, to draw the attention of discerning tourists to Wayanad, thus making it a sought after Kerala tourism destination. Wayanad, with its rich bio-diversity, has been attracting thousands of nature-lovers from across the globe. It is one of the fastest growing Kerala travel destination. It has become the dream destination of many in the domestic Kerala tour circuit and also of international tourists. (more…)

Matsyafed Aqua tourism initiative – Matsyafed milky way

Matsyafed has taken a new step towards aqua tourism promotion in the state and it is  called Milky way. Kerala Matsyafed made an aqua farm, located at Malippuram, Vypeen, and developed  a major fish-producing centre for the region and turn the fishing village into a famous aqua-tourism spot. This aqua farm is about 12 kilometres from the High Court junction and across the Goshree Bridges. It would be a nature lover’s paradise with its abundance of mangroves, fauna and flora, Serene waters,  the lagoon and narrow canals, has much to offer to the discerning guest. This farm opened its doors to public and tourists hardly a year ago and produces 25-30 kg fish everyday. (more…)

Kerala Tourism – role of Kerala people

Kerala people with open hand hospitality is the unique feature of Kerala travel.  Kerala people play  a crucial role in helping Kerala tourism to gain a strong footing in the tourism market.  Kerala tour is a chance to mingle with the local people and to know the culture.   Kerala, God’s own country, a land of  peace and harmony, a place where the visitor can experience everything that is refreshing. God’s own country represents the true authenticity of Kerala life, the friendliness, hospitality and welcoming smile that come from the heart of Kerala people. (more…)

Responsible Kerala Travel

Traveling  Kerala  responsibly as well as getting close to nature without losing any of the adventure. Travelers who care about the destinations , environments ,ecologically sensitive areas, the social and cultural implication of their responsible behavior will have far reaching effect. Kerala travel offers a variety of sustainable travel experiences. Kerala tourism focuses on responsible Kerala travel and holidays to encourage and enable people to take responsibility for making the changes necessary to make tourism more sustainable. Promoting responsible Kerala travel  is intended to create Kerala, a better travel destination. Travelers want their journeys to be less invasive and more beneficial to the local community. (more…)

Kerala Tourism promotes Pollution Free Tourism

Kerala has one of the most pristine unpolluted environments. If you are looking for pollution free destinations then look no further than the Kerala Travel attractions like eco protected areas, stunning beaches, crystal blue waters, virgin forests, amazing hill stations and enchanting backwaters. Kerala Tourism promotes perfectly natural environs which are pollution free can rejuvenate your mind, body and soul.  Tourists coming for Kerala travel can enjoy pollution free Kerala tour. (more…)